Use cases for subscription businesses
Increase customer retention & LTV
We help subscription businesses engage and retain subscribers in bank apps, reducing churn and increasing win-back and lifetime value.
Retain subscribers
Grow & protect revenue
Optimize operations & customer experience

25%
churn reduction
15%
cost reduction
7+ months
lifetime value increase
Retain subscribers
Reduce churn and increase lifetime value of your subscribers through banking app offers.
- Reduce churn by 25%, lower retention costs with self-serve options.
- Reach the consumer within their cancellation journey and retain up to 10% of in banking app subscription cancellations through plan changes.
- Increase lifetime value by retaining customers through discounts within banking apps, with 81% of customers staying 7 months or longer.
Churn reduction
Operational cost & involuntary churn reduction
Consumer demand & loyalty
Grow & protect revenue
Grow and protect your revenue through increased resubscription rates and plan upgrades within banking apps
- Adapt to shifting consumer behaviour with 60% of consumers using their banking app as their preferred subscription management tool.
- Give your customers a consistent subscription management experience, through extending your brand reach into banking apps.
- Empower customers to upgrade their plans directly in their banking app.
Consumer engagement & reach
Omnichannel & convenience
Win back lost customers
Optimize operations & customer experience
Improve operational efficiency through automation.
- 75% of customers resubscribe using the same card, ensure card blocking doesn't stop them from rejoining.
- Remove up to 10% of card declines through automated unblocking, directly removing the demand on your customer service teams.
- Automate 100% of banking app cancellations managed by Minna.
Lifetime value increase
Upgrade plans
Consumer demand, engagement & loyalty
Trusted by global brands

What our partners say
“We are thrilled to kickstart this strategic partnership and see this as just the beginning. We are looking forward to incorporating Minna’s additional capabilities around defining cancellation flows within banking apps and other broader retention features.”

Jeremey Suddards
CEO, Aptitude Software
“Our new feature developed with Minna will offer a differentiating experience to our customers by allowing them to have a better insight into their subscriptions and save millions of euros via fully automated cancellation services”

Olivier Guillaumond
Global Head of Fintechs, ING
“We’re excited to be working with Minna Technologies to deliver a product that helps to make banking through our app easy and simple for our customers.”
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James Stenhouse
Product Owner, Lloyds Bank
“The partnership with Minna Technologies is a strategic decision. By combining our own efforts with the knowledge and good work of Minna Technologies, we allow our customers to regain control of their recurring costs as well as to save money. Minna Technologies is an expert within their field and used to working with banks, so we are confident that our partnership will be fruitful and beneficial for our customers”

Thomas Allan Nygaard
Head of Online Banking, SpareBank 1
Bank-grade security & compliance
Working with global financial institutions, Minna Technologies has bank-grade compliance, adheres to best practices for information security and helps mitigate compliance risk.
Ready to get started?
Talk to our experts to discover the value you can unlock for your business and your customers.