Do you plan to 
build a subscription switching feature?

Our subscription management features are built for financial companies of all sizes. Contact us for pricing or read our docs for more technical information.

The 2021 Nordic Insights Report

We surveyed 1600 individuals from Sweden, Denmark, Norway, and Finland to understand the attitudes and behaviors of Nordic consumers and their subscription habits during the pandemic.

Take a look at how banks and businesses are solving the consumer need for support in the subscription economy.

5. Done!

Tell customers how 
much they just saved 
by switching.

Subscription details feature

Seamless and fully automated digital experience

Personal comparison to ensure offerings match individuals needs

The 2021 Nordic Insights Report

We surveyed 1600 individuals from Sweden, Denmark, Norway, and Finland to understand the attitudes and behaviors of Nordic consumers and their subscription habits during the pandemic.

Take a look at how banks and businesses are solving for the wider impact of the Subscription Economy in the Nordics.

6. Keep users informed

Notify your users when both new and existing provider verifies the switch.

Subscription push notifications

Our innovation collaboration with Minna Technologies has already from the start of 2017, helped to secure our future business model, while at the same time contributed to increased customer value.

Lotta Lovén
CIO & Head of Digital Banking

Minna's service offers a differentiating experience that helps our customers to get a better overview of their subscriptions and save millions of euros via cancellation and fully automated switching services.

Olivier Guillaumond
Global Head of Innovation Labs

Our innovation collaboration with Minna Technologies has already from the start of 2017, helped to secure our future business model, while at the same time contributed to increased customer value.

Lotta Lovén
CIO & Head of Digital Banking

Business benefits of providing subscription switching

Strengthen customer satisfaction & loyalty

Improve the digital customer experience

Add new revenue streams

4. Tap-Tap-Switch

Users are able to switch subscriptions with only a few taps.

Subscription details feature

Wide range of choices within Minna's existing provider network

Real-time notifications allowing users to stay informed throughout
the process

TRUSTED BY LEADERS
IN BANKING

Success story

Swedbank partnered with 
Minna to build “The Subscription Helper”, allowing customers to manage subscriptions and switch to better alternatives.

Easy & compliant integration

CONTACT US

SUCCESS STORIES

What leading banks have built together with Minna

ING partnered with Minna 
to build “One View”, a feature 
in their digital bank where customers get subscription insights, cancel and switch providers.


Swedbank partnered with 
Minna to build “The Subscription Helper”, allowing customers to manage subscriptions and switch to better alternatives.

Minna technologies logo symbol white

Business benefits 
of providing subscription switching

Strengthen 
customer satisfaction and loyalty

Reduce support calls & get new revenue streams

Easy and compliant integration without data sharing

Improve the digital customer experience

Minna technologies logo symbol white
DOWNLOAD REPORTDOWNLOAD REPORT

The development of the subscription economy comes with both positives and negatives for Nordic consumers, subscription-based businesses, and financial institutions.

Review the latest consumer data & market trends in Sweden, Norway, Finland, and Denmark.

And yet there is friction - too many services, too little transparency on spend, and a variety of places to manage where the spend is coming from.  At Minna, we are the intelligent infrastructure which is embedded within banking platforms and payment portals to help all parties optimize their subscription journey.

Joakim Sjöblom, CEO 

Read the Latest Insights & Data

DOWNLOAD REPORT

Consumer Data Trends in Sweden, Finland, Denmark and Norway

The number of subscriptions available to consumers is on the rise as more industry players apply this revenue model. Overall, it has changed how consumers are paying for products and services, impacting businesses and financial institutions.

By 2023, it's forecasted that 75% of B2C companies will offer subscription services.

75%




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