About Minna | Minna Technologies

Why we exist

We are a Swedish FinTech startup on a mission make it easy for people to manage subscription services in their online bank.

Since the start 2015, we have helped bank customers save more than €30 million by improving or cancelling unwanted subscriptions.

Today, our solution is implemented in three of the largest banks in the Nordics – serving more than 10 million digital banking users.

What we believe

“In a few years, people will not purchase cars or dishwashers – they will subscribe to them.

As people subscribe more, subscription management will become a core part of personal finance, and a service most people expect to find in their bank. That is why we have designed our products to be integrated with any online bank.

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Who we are

We are a family of highly talented individuals from all over the world. What unites us is our enthusiasm for identifying and solving all subscription-related problems consumers might have.

Meet The Team

Bank partnerships

Our subscription management products are currently used by top-tier banks in Sweden, Denmark and Finland – serving more than 10 million online banking customers.

We have chosen Minna Technologies in order to create added value for Swedbank’s 4 million Swedish customers. Minna Technologies’ smart technical solution makes it possible for our customers to get a better overview and better control of their private finances.

Emma Strömfelt
Head of Digital Innovation

Minna Technologies is an example of an innovative, digital solution that we believe can make a difference for our customers, and which goes hand in hand with our ambition to give customers an overview of their finances.

Lars Malmberg
Global Head of Business Development