About 2019-03-08T16:32:59+00:00

What we believe



We believe that subscribing is the next big thing.

In the future, you will not buy a car or a dishwasher – you will subscribe to it. As you subscribe to more services, managing your subscriptions becomes a necessity. This is where Minna’s subscription management products enter the picture.

We believe that the most intuitive place to manage your subscriptions is where you manage all of your other finances – in your digital bank. Therefore, we build our subscription management products for retail banks.

Since the start 2015, we have helped users save more than €30 million on improving or cancelling unwanted subscriptions. Today, our solution is implemented in three of the largest banks in the nordics – serving more than 10 million digital banking users.

Who we are


We are experts in building digital banking experiences that users love.

We employ some of the best developers, UX designers, data analysts and business developers in Sweden. Together, we obsess about identifying and solving all subscription-related problems consumers might have.

Meet The Team

Our Bank Partners

Our products are currently used by top-tier banks in Sweden, Denmark and Finland – serving more than 10 million online banking customers.

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Awards & Recognitions

Lendit Fintech Awards

Most Promising Bank Partnership

European FinTech Awards

Top 100 European
FinTech

benzinga fintech awards

Best Financial
Advisor

Stingday 2018

Best Investor
Pitch

Nordic Startup Awards

Best Swedish
FinTech

Awards & Recognitions

Lendit Fintech Awards

Most Promising Bank Partnership

European FinTech Awards

Top 100 European
FinTech

benzinga fintech awards

Best Financial
Advisor

Stingday 2018

Best Investor
Pitch

Nordic Startup Awards

Best Swedish
FinTech

Latest News

Latest News

Contact Us